Masoud T.

Featured work

The Net Return

Yea Alabama

USGA

Account director leading company rebrand and new website launch. Developed mixed media strategy maintaining a 10+ ROAS and generating a 15% growth in sales.

Account lead overseeing ticket marketing and creative direction for promoting the U.S. Open and U.S. Women’s Open.

Account director leading brand development and building innovative go-to-market strategies driving thousands of new donors in the first year.

5.0 Product & Brand Mktg

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Est. 1y 1m

5.0 Ticket Marketing

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Est. 1y 3m

5.0 Product & Brand Mktg

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Est. 1y

A strategic marketing leader with over five years of experience creating impactful, consumer-focused campaigns. Skilled in leveraging insights and trends, I collaborate cross-functionally to drive innovation and brand growth. As a department manager, I am responsible for managing a team, overseeing client retention, and driving company revenue.

About Me

Integrated Campaign Management

Creativity & Adaptability

Insights & Analytics

Brand Stewarship

Cross-Functional
Collaboration

Industry Interest

Skills and Experience

Whether you're launching a new product or need a fresh message for a trusted solution, I've got you covered.

contact

10+

5+

$1.5M

years in marketing

average roas

client revenue

Over 5 years of experience servicing 20+ clients and leading

Maintaining strong return on ad spend across countless campaigns

Drive department growth through rev gen and operational efficiency

My Work

Served as account lead overseeing a comprehensive company rebrand and the successful launch of a new website. Designed and implemented a mixed media marketing strategy that achieved a return on ad spend (ROAS) exceeding 10 and drove a 15% increase in sales. Collaborated with cross-functional teams to ensure cohesive messaging and impactful execution while monitoring performance metrics to optimize results and identify growth opportunities.

The Net Return

Oct. 2023 - Oct. 2024

Served as account lead overseeing ticket marketing and creative direction for promoting the U.S. Open and U.S. Women’s Open. Leveraged marketing analytics to guide data-driven decisions, optimize campaign performance, and maximize ticket sales. Conducted in-depth analysis of audience behavior to inform strategy, collaborated with stakeholders, and implemented insights to enhance engagement and drive measurable event success.

USGA

Sep. 2021 - Dec. 2022

Developed and stewarded the brand, crafting a compelling identity that resonated with audiences and drove thousands of new subscribers within the first year. Successfully navigated the challenges of the evolving name, image, and likeness (NIL) laws in college athletics, addressing general public skepticism while tastefully championing the NIL opportunities for student-athletes. Focused on building trust and connection through consistent messaging, thoughtful storytelling, and community engagement, fostering long-term donor relationships and brand loyalty.